Are you a startup founder or entrepreneur struggling to create an effective marketing strategy for your business? Do you find yourself overwhelmed by the complexities of marketing and unsure of where to start? If so, this course is designed for you. In Startup Marketing Strategy Simplified, we will break down the fundamentals of marketing strategy and provide you with practical tools and techniques to develop a successful marketing plan for your startup.

Course Outline

Meet Your Instructor

Get to know your instructor and their experience in the field of marketing strategy.

Introduction to SMS Simplified

Understand the purpose and goals of this course, as well as what you can expect to learn.

What is Marketing Strategy?

Learn the definition and importance of marketing strategy in the context of startups.

Marketing Defined

Explore the various components and elements of marketing, including market research, customer analysis, and more.

Marketing Mix and The 4 P’s

Dive into the four key elements of marketing mix – product, price, place, and promotion – and how they contribute to a successful marketing strategy.

How to Set Marketing Goals

Discover how to set clear and measurable marketing goals that align with your overall business objectives.

Situation (SWOT) Analysis

Learn how to conduct a comprehensive analysis of your startup’s strengths, weaknesses, opportunities, and threats to inform your marketing strategy.

Assess Supply and Demand

Understand how to evaluate market demand for your product or service and identify potential gaps or opportunities.

Create Your Portfolio of Services

Develop a portfolio of services that aligns with your target market and addresses their needs and pain points.

Find Your Unique Value Proposition

Identify and articulate your startup’s unique value proposition to differentiate yourself from competitors.

Segmentation and Targeting

Learn how to segment your target market and tailor your marketing efforts to specific customer groups.

Positioning Your Product or Service

Explore different positioning strategies to effectively communicate the value of your product or service to your target audience.

Writing Your Marketing Plan

Gain practical tips and guidance on how to create a comprehensive marketing plan for your startup.

Beware of the Analysis Paralysis Trap

Avoid getting stuck in over-analyzing and learn how to take action on your marketing strategy.

Startup Marketing Strategy Conclusion

Recap the key takeaways from the course and discuss next steps for implementing your marketing strategy.

Start Today

Enroll in Startup Marketing Strategy Simplified today and take the first step towards creating a successful marketing strategy for your startup!

This content is for Gold members only.
Login Join Now


  1. Meet Your Instructor
  2. Introduction to SMS Simplified
  3. Course Outline
  4. What is Marketing Strategy?
  5. Marketing Defined
  6. Marketing Mix and The 4 P's
  7. How to Set Marketing Goals
  8. Situation (SWOT) Analysis
  9. Assess Supply and Demand
  10. Create Your Portfolio of Services
  11. Find Your Unique Value Proposition
  12. Segmentation and Targeting
  13. Positioning Your Product or Service
  14. Writing Your Marketing Plan
  15. Beware of the Analysis Paralysis Trap
  16. Startup Marketing Strategy Conclusion
Partner Promotions