Budget-friendly marketing tactics

In a challenging global and local economy, solo entrepreneurs and micro business owners need to deploy budget friendly marketing tactics. In a world that’s starting to feel more like David and Goliath, the “David’s” of business need to fight like thrashing machines to compete. You might recall I wrote a blog post about low cost street marketing ideas previously. In this post, I’m going back to basics and some of the free or low cost marketing tactics you can use to help you win against your competition.

1. Use Social Media Platforms

Using social media platforms is a cost-effective way for solo entrepreneurs and micro business owners to reach a wide audience and promote their products or services. By creating engaging content and consistently posting on platforms such as Facebook, Instagram, and Twitter, business owners can connect with potential customers, build brand awareness, and drive traffic to their website or physical store. It’s important to understand the target audience, tailor the content accordingly, and actively engage with followers to maximize the benefits of social media marketing. Check out a few of our social media marketing tactics.

Remember, your ideal audience may not be on the most popular platforms. Maybe they’re engaging on Pinterest, Discord, WordPress, Snapchat, Meetup or Mastadon, for example. Always keep your target audience in mind when choosing the right platform.


2. Create Compelling Content

Creating compelling content is key to capturing the attention of your social media audience. Start by understanding the interests and preferences of your target audience. Then, brainstorm content ideas that align with their needs and desires. Use visuals such as images, videos, or infographics to make your content more appealing and shareable. Finally, write captivating captions or headlines that entice users to engage with your posts and spark conversations. Remember to stay consistent with your brand voice and maintain a friendly tone to establish a genuine connection with your audience.

Creating compelling content has more of a human side than you may think. Check out what Gary Vee says about content creation ahead of 2024.

3. Email Marketing Tactics

Email marketing tactics are essential for entrepreneurs to consider as they offer a direct and personalised way to reach their target audience. To get started effectively, begin by building an email list of interested subscribers. Craft engaging and relevant content that provides value to your subscribers, such as exclusive offers, helpful tips, or informative newsletters. Use email automation tools to streamline the process, create funnels and ensure timely delivery. Don’t forget to optimise your emails for mobile devices and track your campaign’s performance to continually improve your results.

4. Collaborate with Influencers

One of the most powerful marketing tactics you can use is to partner with influencers and opinion leaders because it can significantly boost your brand’s visibility and credibility. Start by identifying influencers in your industry who align with your brand values and target audience. Reach out to them with a personalised and compelling pitch, highlighting the mutual benefits of collaboration. Once you’ve established a partnership, work together to create authentic and engaging content that resonates with your audience. Monitor the performance of your collaborations and adjust your strategy accordingly to maximize results. Learn more about the importance of partnerships for micro businesses.

5. Leverage Search Engine Optimisation (SEO)

Leveraging search engine optimisation (SEO) is crucial for ensuring that your business can be easily found online. Start by conducting keyword research to identify relevant and high-ranking keywords for your industry. Incorporate these keywords strategically into your website content, meta tags, and headers. Optimise your website’s loading speed and ensure it is mobile-friendly. Additionally, focus on building quality backlinks and regularly update your content to keep it fresh and engaging for both users and search engines. By implementing these SEO marketing tactics, you can improve your online visibility and attract more organic traffic to your website.

6. Host Webinars or Online Events

Hosting webinars or online events is a cost-effective way to engage with your audience and promote your business. Start by choosing a reliable webinar platform that offers features like screen sharing, chat, and Q&A sessions. Plan your content, create visually appealing slides, and rehearse your presentation to ensure a smooth delivery. Promote your webinar through email marketing, social media, and your website. During the event, interact with participants, provide valuable insights, and encourage audience engagement. Afterward, follow up with attendees and track the success of your webinar using analytics. According to some bloggers, webinars are among the highest converting marketing tactics, at around 55 percent.

7. Encourage Client Referrals

Encouraging client referrals is a powerful way to grow your business. Start by creating a referral program that offers incentives to clients who refer others. Make it easy for clients to refer by providing shareable referral links and personalised referral codes. Use email marketing and social media to promote your referral program. Reward clients promptly and express gratitude for their referrals. By implementing these strategies, you can effectively encourage client referrals and expand your client base.

Watch what Patrick Bet-David can teach you about building top quality referrals for your business.

8. Participate in Online Communities

Participating in online communities is crucial for entrepreneurs. Engaging in these communities allows you to connect with like-minded individuals, share valuable insights, and build your brand’s visibility. By actively participating in discussions, answering questions, and offering helpful advice, you can establish yourself as an authority in your industry and attract potential customers. Additionally, online communities provide an opportunity to network, collaborate, and learn from others who have similar interests and experiences. Don’t miss out on the benefits of being an active member in online communities as an entrepreneur. Don’t limit yourself to one social media platform either. Consider alternatives such as Reddit or Quora, where people are already seeking answers.

9. Create Engaging Videos

Creating engaging videos is a powerful way to captivate your audience and encourage them to like, comment, and share. Use eye-catching visuals, compelling storytelling, and a friendly tone to grab their attention from the start. Incorporate humor, emotion, or surprise elements to keep viewers hooked and make your videos share-worthy. Remember to include a clear call-to-action at the end, prompting viewers to engage with your content by liking, commenting, or sharing. With well-crafted and engaging videos, you can boost your online presence, increase brand awareness, and foster a community of loyal followers.

10. Offer Limited-Time Promotions

Offering limited-time promotions is a highly effective strategy for entrepreneurs to create a sense of urgency among potential clients. By providing exclusive discounts or time-limited offers, you can motivate customers to take immediate action and make a purchase. This not only increases sales in the short term but also helps in building customer loyalty and generating word-of-mouth referrals. Don’t miss out on the opportunity to leverage limited-time promotions to drive customer engagement and boost your business growth.


In conclusion, by implementing these 10 budget-friendly marketing tactics, small business owners can effectively promote their brand and attract customers without breaking the bank. However, it’s important to remember that originality and creativity are key in standing out from the competition. So, don’t be afraid to think outside the box and try new approaches that reflect your unique brand identity.

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